Miniconf

UNITE ETHICS AND BUSINESS

Our day-to-day aim is to bond the presence target on the market to a business model that displays personal values, respect and humanity at its centre, so to stay on the market in a honest, useful and correct way.

Miniconf in Italy is among the leading kidswear sector companies and the first in wholesales channel.
MINICONF IN THE WORLD
COUNTRIES
SPAIN
RUSSIA
CHINA
Exporting our vision
15% of the entire annual sales come from export. Italy still remains the main focus, but the expansion strategy plans to consolidate the presence in Mediterranean European countries and in parallel develop Eastern and Northern Europe.
Overseas sales network
We rely on our agents’ network to sell abroad, in addition to e-commerce and franchising. Special attention goes to executive shops managed by key accounts.
Miniconf, with its brands, covers the following markets.
Europe
Spain
Portugal
Greece
Benelux
Austria
Germany
France
Eastern Europe
Romania
Poland
Hungary
Non-Eu Countries
Great Britain
Russia
Ukraine
Other CIS countries
Soviet
Switzerland
Montenegro
Moldova
Albania
Middle East
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Spain, strategic target market
The Spanish market is confirmed as one of the most important and strategic for Miniconf. This position is due to a solid, long-standing presence in the country, supported by a broad, capillary and well-structured distribution network, which allows us to efficiently reach the entire territory.
53 SARABANDA
MULTIBRAND
STORES
210 IDO
MULTIBRAND
STORES
Prospective in Russia
The Russian market is the second most important. Throughout the national territory there are about 50 stores supplied by Sarabanda brand and about 80 stores by iDO brand. MinRus, the Russian branch, located in Moscow, has been operating since 2013. The branch distributes the brands on internal market, as well as is in charge of importation, documentation and credit management.
50 SARABANDA
MULTIBRAND
STORES
3 SARABANDA
MONOBRAND
STORES
80 IDO
MULTIBRAND
STORES
1 IDO
MONOBRAND
STORES
2 DEPARTMENT
STORES
Our expertise in Suzhou
We have been in Suzhou, North of Shanghai, since 2002 with a representative office, a structure that fully supports the production activity. Among the staff there are ten quality inspectors that regularly check the suppliers’ productive areas. Our performances, in terms of quality and service are possible thanks to solid partnership with all our suppliers.
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The main processes of the Core business that guarantee the added value are developed and managed internally in order to preserve the know-how. We choose to keep the skills and knowledge and to delegate the operational functions.

Strategic sourcing

Entrusting to out-house some of the process phase is the sourcing strategy constituent element. We hold each delegated activity’s expertise: we manage the production chain from up hill and down dale including the different markets resources of considerable experience. Responsibilities as “Production defence”, “logistic defence” and “quality defence” are inside the company in Ortignano.

Multi-channel distribution
dedicated to an omni-channel customer

In each channel, wholesale, monobrand, department store, e-commerce or outlet, we expose the same brand experience thanks to a mutual format that make the brand essence recognizable wherever the customer gets in touch with it. These distributive, commercial and promotional balances are set out at an executive level by headquarter in Ortignano.

PartnerLab, the omni-channel
integration dedicated to the B2B

PartnerLab is the commercial platform dedicated to trade clients and sales force. It allows, real time, to discover promo and services, refer to news, collections, catalogues, visualise the prices list and the sell in/out data, check all the orders made both online and sales campaign and manage the executive information. Via PartnerLab is even possible to integrate at any time the seasonal order through new selections in order to satisfy the market requests. Agents, store and area managers can support the trade in the shop management and calculate the sell-out statistics and percentages, register sales, returned and items transfers by barcode.

MINICONF PROPOSAL

We aim to make a more and more dynamic and cross offer with a portfolio of owned and trademark licence brands, plus a capsule collections and collaborations so to satisfy each and every market need, in line with our key values. Next section: Sarabanda, Minibanda, iDO and all the kidswear and youngwear projects.

BRANDS