Miniconf

ROOTS AND WINGS: THE SOUNDNESS OF A CULTURE THAT WANTS TO OPEN UP TO THE WORLD.

Miniconf, from its foundation to this day, has achieved international dimension and visibility. The way we plan out, produce, sell off has changed. Yet, something never changed. Strong cultural bond with the territory, that comes together with constant renovation and modern vision.

Enchantment of the Casentino Valley

Wherever you arrive from, to reach Miniconf you go through bending and sloping roads, wooded hills and lush vegetation following the change of seasons, lighted in yellow and red, soothed in emerald green foliage. We are in Ortignano, in the Arezzo district, authentic Tuscany, among fir, beech, oak and chestnuts trees, covered now and then by a passing and quiet upslope fog. In such a place it is easy to imagine how the respect for the nature and environment springs.

Dressing the world of kids.

The biggest children’s tasks are growing up, playing and expressing their attitudes. Our goal, since ever, is to produce outfits that meet these needs and pledge comfort and stylishness at any time. After almost fifty years in children’s clothing business, we can say we know the kidswear segment very well. Thanks to distinctiveness of each brand and to new commercial agreements, we accompany our kids in all stages of their growth: from birth to younger adolescence (sixteen years old).

ACTING ON A HUNCH, WRITING A STORY

1973

Giovanni Basagni seized an opportunity: “thirty thousand shirts to be done for a thousand Italian lira” was the first commissioned order. He set up Miniconf with the former job payoff and his huge enthusiasm.

1974

Was rented a small workshop, hired six employees, and delivered the first collection of seven models of shirts.

1980s

The business is growing and there are 105 employees working for Miniconf. The Giannini sextuplets became Miniconf advertising testimonials.

1990s

The relocation strategy to China is kicked off. The Sarabanda and Dodipetto brands are born. The new Miniconf positioning also arrives, narrated by a logo and a new corporate identity. Turnover reaches 23 million euro.

2000

By this time Miniconf has become is a multibrand and multichannel company. It invests in digital technologies.

2011

The iDO trendy and contemporary brand was created raised and introduced to the market with the by “everyday style” slogan.

2013

The first forty years were celebrated and the president of the company Giovanni Basagni was nominated Italian Knight of Labour by the President of Italian Republic. The overseas expansion continues and MinRus, the first Russian branch, is established in Moscow.

2019

Ethics was increasingly a reality. As a part of the sustainability strategy, the company signed the “Commitment Manifesto”. The Miniconf Academy was inaugurated.

2020

Minibanda, the label dedicated to babies from 0 to 24 months, became an independent brand. Thanks to the Miniconf People Program the company welfare raised up.

2021

New partnerships have been drew up: Ducati, FIAT 500 e FIAT Nuova 500, Bing, Emoji and the first Superga kidswear licence.

2023

Miniconf marks its 50th anniversary and announces the publication of its inaugural Sustainability Report on a voluntary basis.

2024

Miniconf's portfolio is enriched with a new brand: ROY ROGER’S KIDS. Miniconf obtains Gender Equality Certification.

MISSION
VISION
PHILOSOPHY
A WONDERFUL FUTURE
We want to make each child’s life as lovely and comfortable as possible.
Growing up calls for striving. That is why clothing has to go with and set off each one’s attitudes, suits every occasion and, above all, every child’s personal needs. We choose safe materials and production. Sarabanda, Minibanda, Dodipetto and IDO brands, even though having different distinctiveness, share the same corporate policies and commitment to reduce the environmental impact.
We aim to be among the most favourites in children’s wardrobe, since their birth.
Our purposes are strengthening and developing our benchmark role in kidswear, in Italy and abroad. We want to give each of our brands the toughness of a lovemark, offer emotions and create even stronger, true and sincere connections with people. In order to pursue our aims, we will let children inspire us as ever and carefully listen to our partners, employees and market.
Well listening, better answering
When a partner gives us advice, when a client shares opinions with us or when a change is on, we open our mind to grab the pulse. Listening to and confronting with people, is the way of encouraging innovation and improvements and let us size clues and set out in the right way at the right time. Grasp the opportunity to grow with the market.
Native heart, anima mundi
Giovanni Basagni founded Miniconf when the Tuscany region was a home for many small textile companies and the “roots and wings” summarizes his leading philosophy; keeping sound native values meanwhile opening to a global culture. Miniconf has been promoting contamination and listening as vital tools to fly off, based on values as strong as roots and never been brought into discussion.
Living, thinking, producing with respect
Thinking about children means reflecting on the future that awaits them. We want them to be able to inhabit a world that is at least as beautiful and green as it is today (if not more so). This is why we study processes that limit the environmental impact of every T-shirt, dress, trousers. From the design to the chosen fibre, from the packaging to the control of the entire supply chain, we want to be sustainable. A focus that also continues in promoting the durability of garments among our consumers, together with virtuous practices of care and sharing.
What do our clothes have of so special?
Some are 100% organic cotton made. None has got furs on, leather or natural feather in. We strive for secure and sustainable clothes, resistant to day-to-day life as reliable friends, confortable without hampering, making children feel good and at their ease. Clothes made to last long with a reduced environmental impact.

Not “where” but “how” we produce

We guard the production chain from up hill and down dale. We have the required expertise concerning to each single activity processed off the company so to measured against the others. Superintending the process, we lead each item from design to the customer’s hands.

The outstanding concepts, not only for us

We would write respect, loyalty, transparency and a sense of belonging all in capitals, but we prefer to realize them in concrete daily. For those who choose us these are important matters.

Against waste, love counts

Creating clothes that withstand intensive use and do not wear out in a few washes means postponing the issue of disposal and pollution from waste over time. A garment that remains beautiful over time can be used for more than one season and by more than one child, encouraging a virtuous process of attention to sustainability. We have named this approach “Infinite Love.”

Ethics
and business

The majority of our employees are native of the Casentino Valley, we share the same values heritage. We do business pursuing a vision. At the same time, we think how to increase people’s well-being and talent. We take care of those who wear our products and contribute to the defence of the community and of the environment.

THAT’S HOW WE ARE

That is Miniconf. “Roots and wings”, ethics and business, local history and global contaminations. We do not imagine a different way to be on the market. That is how we grew up and how we want to go on, in life and business. In the coming sections: strategies, numbers, business plan and international expansion.

BUSINESS