Children inspire us.
Values guide us.
Values guide us.
Since 1973 we have been thinking how to dress children so they feel free to explore the world. We like to think that each of our creations let them having wings to fly and roots to grow in harmony with their own attitudes.


The factory into the wood
Trees as masters, animals as friends and places veiled by magic can only raise an innate respect for the environment and all the living creatures, animals and human beings.
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The factory into the wood
Trees as masters, animals as friends and places veiled by magic can only raise an innate respect for the environment and all the living creatures, animals and human beings.
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We pass on values
"The future of Miniconf, like that of a country, is children. Not believing in children means not believing in the future"Giovanni Basagni, Miniconf founder and President.



1973:
the adventure began
the adventure began
It was Loretta Mazzetti, designer, that created the first collection and the first logo of the company.

1973:
the adventure began
the adventure began
It was Loretta Mazzetti, designer, that created the first collection and the first logo of the company.


Human capital
When employees are “growing-up”, the company is growing. The Academy is a corporate training program, made in Miniconf, that gives our internal talents new professional inputs.
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A network of values
For us, the sense of belonging to the territory, respect, loyalty and transparency are as warp and weft. We feel them sewn on.



The iDO Store
All the stores welcome customers with the warmth of a smile in an energizing, living and inspiring place.

The iDO Store
All the stores welcome customers with the warmth of a smile in an energizing, living and inspiring place.


First rule: harmony
A 2.800 square metres zero-impact eco-warehouse with an autonomous photovoltaic system to be more and more in harmony with the nature.


Miniconf is by your side
Clients and trade partners receive a constant support thanks to Partnerlab, a B2B platform with news, useful contents and formative tools.
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Not “where” but “how” we produce
You can be equitable and sustainable in every part of the world, you can share the same values, write them down and make them your modus operandi.
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Not “where” but “how” we produce
You can be equitable and sustainable in every part of the world, you can share the same values, write them down and make them your modus operandi.
DISCOVER


A glance above the world
Pitti Bimbo and the main international trade fairs are a unique opportunity to open up to the world, to blend and be blended. So, Miniconf cannot miss the challenge.
We have been taking part to Pitti Bimbo since the mid- ’80, without missing a single edition.


Two specific goals
Make our specific expertise grow in kidswear field as first. Second, work on owned brands portfolio in parallel with prestigious trading alliances.
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iDO Special Olympics: team spirit leads up to win
The “Play Unified” capsule, created with Special Olympics, consolidates the iDO Sport Time line and talks about inclusion, respect and acceptance of all diversities.


Sustainability at school
With the “Made for good” project, Sarabanda takes its values into the primary school, to make them growing among the youngest.
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Discover the Miniconf Forest
Miniconf has chosen to collaborate with Treedom to create a Forest that reinforces the positive impact we, as a group, are able to generate.
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Children of the same mother
Each of the four owned brands – Sarabanda, Minibanda, Dodipetto and iDO – has its own defined positioning. Nevertheless, all of them share the same “family’s values”, those of Miniconf.
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Better Cotton Initiative
This is how we choose our cotton: only among sustainable cotton growers and producers, without exploiting workers and the environment.


The spirit of Peter Pan
We are growing up but remain among the little ones. Almost in its fifties, Miniconf is more and more oriented towards consolidation of its business and dressing the little ones.


Life and work balance
People come before the business goals. We are a company that listens to personal needs and of our employees and welcomes their ideas.
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DISCOVER MINICONF WORLD
Each website area tells something about us. Our culture and way of being are in chapter COMPANY. Our corporate results and goals are in chapter BUSINESS. Information about brands, partners and new projects are in chapter BRANDS. Our commitment and gratitude are in chapter RESPONSIBILITY.